Antoine Fuqua just directed the most elaborate allegory for tire traction ever. With John Malkovic and Naomi Campbell playing Good and Evil, Pirelli released "The Call" on the web and continues the tradition of product placement cinema, which BMW started with the eight-part series "The Hire". Which actually launched the career of Clive Owen who almost became the new James Bond, as hinted prematurely in Steve Martin's "Pink Panther".
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Watch The Call.
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