We Call It Life

Here's the nominee for lifetime achievement in corporate spin:
The Competitive Enterprise Institute came up with a campaign to stem the rising tide of global warming awareness (pun intended) with the slogan 'They call it pollution - we call it life'. The message is - carbon dioxides are actually good for us. You know, the stuff that cute kids breathe out and majestic trees breathe in. So basically Al Gore and his regulation-crazed eco-Nazis want to outlaw breathing! And you thought 'Thank You For Smoking' was an exaggeration.

Just in case you wonder, who's behind the self-proclaimed 'non-profit public policy organization dedicated to advancing the principles of free enterprise and limited government', here's a list of some of the organisations financing the Competitive Enterprise Institute:

Amoco Foundation, Inc., American Petroleum Institute, Coca-Cola Company, Detroit Farming Inc., Dow Chemical, Ford Motor Company Fund, General Motors Corporation,Gilder Foundation, IBM, Koch Family Foundations, Philip Morris Companies, Inc., Pfizer Inc., and Texaco, Inc..

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Watch the "We Call It Life" spot. There's also a spot claiming that the glaciers are not melting, but actually growing.

Trailer for "Thank You For Smoking"